Personal branding photography is for the business owner who recognise the importance of not hiding behind your logo, but being visible in your own marketing.
New year, new head shot for 2023
More and more it’s important to be visible and approachable when it comes to business, so as we enter 2023 and a new year, is it time to consider a new head shot?
Maybe 2022 is the year you have decided to come out from behind your logo and be a bit more being visible in your own marketing.
We often forget to or feel uncomfortable shouting about ourselves and our own businesses.
Perhaps it’s the British in us, perhaps we are shy, perhaps we are afraid of what others might think or perhaps we are perpetually waiting for the right time.
I understand this fully. At Catherine Evans Photography, I am the one behind the camera and that’s where I like to be. I have been very uncomfortable myself infront of it and don’t like to feel too ‘showy offy.’
But even I have succumbed to the head shot and from time to time I put it out there in my marketing. It’s important that people know I am real and approachable person and I want them to feel comfortable when I am taking their photograph as it’s a very personal experience.
Relationships in business are important and I don’t know about you, but I only buy from and work with people and businesses I know and like.
A good head shot will make you and your business that little bit more approachable, familiar, trustworthy and of course, more professional.
So, whatever line of work you are in, from chef to beautician, physiotherapist to psychologist, dancer to marketer, a genuine online presence can help market your business more successfully.
You might be perfectly capable of taking your own pictures. You may have some stunning family or landscape shots in your possession. But we rarely photograph ourselves as well as a professional will.
Or, you might not even know where to start when it comes to a professional shot – we are talking more than a badly lit selfie after all!
Personal branding photography is about creating positive and professional marketing content for your business.
It’s about creating images that speak the language of your brand and show what you are all about. It is usually a mix of images of you and your products/services.
It’s about showing who you are, what you do and why you do it.
What is your message to your audience, and what kind of images can be created to support those messages? I will discuss this with you, from location, props, and clothing.
This is your opportunity to stand out from your competition and to help I have a special offer on!
Head Shot Offer package for this Spring – £199
Shoot fee plus 10 digital images incorporating a mix of natural head shots and brand images. Example – images of you, with your own products/services will look great and give your marketing a consistent look and feel – and because they are images of you, they will look genuine, and your customers will relate!
Here are some examples below of clients I have worked with before:
Liza Colley – Alternative and Hollistic Health Service