Personal branding photography is for the business owner who recognise the importance of not hiding behind your logo, but being visible in your own marketing.
New year, new head shot for 2023
More and more it’s important to be visible and approachable when it comes to business, so as we enter 2023 and a new year, is it time to consider a new head shot?
Maybe 2022 is the year you have decided to come out from behind your logo and be a bit more being visible in your own marketing.
We often forget to or feel uncomfortable shouting about ourselves and our own businesses.
Perhaps it’s the British in us, perhaps we are shy, perhaps we are afraid of what others might think or perhaps we are perpetually waiting for the right time.
I understand this fully. At Catherine Evans Photography, I am the one behind the camera and that’s where I like to be. I have been very uncomfortable myself infront of it and don’t like to feel too ‘showy offy.’
But even I have succumbed to the head shot and from time to time I put it out there in my marketing. It’s important that people know I am real and approachable person and I want them to feel comfortable when I am taking their photograph as it’s a very personal experience.
Relationships in business are important and I don’t know about you, but I only buy from and work with people and businesses I know and like.
A good head shot will make you and your business that little bit more approachable, familiar, trustworthy and of course, more professional.
So, whatever line of work you are in, from chef to beautician, physiotherapist to psychologist, dancer to marketer, a genuine online presence can help market your business more successfully.
You might be perfectly capable of taking your own pictures. You may have some stunning family or landscape shots in your possession. But we rarely photograph ourselves as well as a professional will.
Or, you might not even know where to start when it comes to a professional shot – we are talking more than a badly lit selfie after all!
Personal branding photography is about creating positive and professional marketing content for your business.
It’s about creating images that speak the language of your brand and show what you are all about. It is usually a mix of images of you and your products/services.
It’s about showing who you are, what you do and why you do it.
What is your message to your audience, and what kind of images can be created to support those messages? I will discuss this with you, from location, props, and clothing.
This is your opportunity to stand out from your competition and to help I have a special offer on!
Head Shot Offer package for this Spring – £199
Shoot fee plus 10 digital images incorporating a mix of natural head shots and brand images. Example – images of you, with your own products/services will look great and give your marketing a consistent look and feel – and because they are images of you, they will look genuine, and your customers will relate!
Here are some examples below of clients I have worked with before:
Victoria Galbraith – Registered Psychologist for Adults, Young People
Izzy Probert – Dancer and Teacher
Liza Colley – Alternative and Hollistic Health Service
Michelle Thomas – a Chiropractor
So pleased I found Catherine to come and do our personal branding imagery for our workplace. Catherine made us all feel so comfortable and relaxed-we actually had a lot fun doing these.
The feedback from our patients and clients have been nothing but positive and it’s been very powerful to have imagery that is personal to us and our business-it’s gone a long way. I can’t recommend Catherine enough.
Thank you so much Michelle, it was a pleasure. x
I was so happy with Catherine’s professional yet relaxed photos for my business branding. They were exactly what I needed and something I couldn’t do by myself! She really captured the essence of my energy work with mums and children, and in nature. I highly reccomend her for improving your own business visibility.
Catherine did such a wonderful job of creating the images I was hoping for. When the pandemic hit, I needed to change my whole way of working so it was essential for me to have more of an online presence and Catherine captured my business’ professional yet welcoming style perfectly. Not only did Catherine help me to feel relaxed in front of the camera, she also helped me with my wardrobe pre-photoshoot by suggesting what to avoid and she picked a day for the photo shoot that would provide the best natural lighting. I’d highly recommend Catherine and will be returning to her when I’m ready for a new set of images.
Catherine’s enthusiasm, creativity and friendly calm manner creates the perfect setting for head shots. Creating a really authentic picture to reflect your brand and more importantly you. It really helps put a ‘face to the name’ especially when you’re a small business – and creates a more personal touch to attract new clients. Thank you Catherine for our many shoots over the years, and I look forward to working with you again in the future.
Thank you so much for capturing our new venture so perfectly Catherine. Your photography skills are amazing. I hope to use all our beautiful images in years to come 🤍🤍🤍